Welcome to the White Lion Lab, where we're putting research based marketing intelligence to work.
Communication is set to play an increasingly vital role in helping utility providers navigate an increasingly challenging market environment. Energy production alone won’t be enough to differentiate energy providers. Utility companies are going to have to show how emerging technologies give consumers better, more reliable service at lower costs.
In today’s competitive business environment, data must be leveraged to produce a sustainable advantage. Using and understanding data has to go beyond your analytics department. A strong data-driven company culture starts at the top and permeates every department.
Digital publishing and social networking innovations demand a faster, more immersive creative experience. Digital leaders are beginning to understand how visualization is key to making that experience possible.
Daily tasks and processes are usually seen as something to not change or adjust. Falling into this complacency can cost companies time and effort that could be saved if processes were improved and updated.
Data validation means checking data for correctness and completeness. Data validation can be described as a series of tests and rules on the data to certify its quality and integrity.
