The Boys & Girls Clubs of the Austin Area (BGCAA) is Austin’s leading youth development agency currently serving more than 71,000 registered members, engaging with 12,000 kids through 28 clubs and four outreach programs. The heart of BGCAA’s mission aims to provide opportunities for kids to become productive, responsible citizens.
With continued growth, BGCAA saw an opportunity to improve their website. The previous site failed to reflect the organization’s broad reach and impact in a cohesive manner. The company saw an opportunity to bolster their marketing efforts and elevate their brand through development of a new site. With so much information to provide to the community, one of the biggest challenges would be finding a way to organize all of their content in a digestible and logical way while simultaneously maintaining the brand guidelines of the organization.
In addition to a revamped and re-organized site map, White Lion provided the Boys & Girls clubs with a modern design upgrade. The new website is responsive and mobile-friendly. We used the WordPress content management system to give the BGCAA staff full administrative control over all of their content.
Creating a Web Design System for a National Brand
Because Boys & Girls Clubs is a national organization, our design needed to be aware of their existing brand guidelines and standards. Although we had to be mindful of color choices, the end result feels very custom and fresh. We were also able to scatter impactful imagery throughout the site, helping it to feel welcoming and inviting for the community.
Making Everything Administrable
One of the client’s largest pain points of the old website was not knowing where to go to update anything. With the new site, everything is administrable from a single place. This has been a huge win for the BGCAA staff, allowing them more time to focus on their mission of serving our community’s youth.
Helping our Local Community
We love supporting local organizations. This project was a fun way for us to get involved with our community and we were pleased to be able to offer a pro bono component for this project.
The new BGCAA site does a great job elevating the chapter’s brand to the national level. The staff has also enjoyed the flexibility of the WordPress admin as it has allowed them to manage new donation campaigns and keep their content fresh and up to date.
I am very satisfied with White Lion’s services and found them to be extremely responsive to our needs. The design of the new site is very contemporary and updated.
VP of Resource Development & Marketing