Hustler® has become one of the leading brands of riding mowers in the world. Across the globe, the Hustler® brand signifies innovation, strength, performance and superior customer care. When Hustler® and their advertising agency, Redroc, realized Hustler’s website was ready for improvement, they identified White Lion to help bring a new web presence to life.
With Redroc leading the design of an image-rich site, White Lion focused on generating a responsive front-end that could deliver the same fluid user experience for desktop, tablet, and mobile users alike. Whether reviewing their favorite mower or comparing features across models, users have all the information at their fingertips to find the right Hustler® mower for their needs.
The back-end tools allow content owners to create and edit mowers, an extensive list of specifications, SEO keywords, and financing options. Additionally, White Lion integrated a Salesforce API to streamline the management of the vast network of Hustler® authorized dealers.
The end result: A modern and sleek website worthy of the Hustler® brand.